How it works

What we test, what we measure, and what you do about it.

A look under the hood. From the moment you run a free check to the moment your score climbs, here is the full picture of how AI Mention works.

01
Sign up & discovery

We learn your business before we test anything.

Your free AI discoverability check pulls together what AI already has to work with when answering questions about you.

Google Business Profile

Verifies you exist, captures your category, address, and review profile.

Website crawl

Reads your structured data, FAQ schema, service pages, robots.txt and llms.txt.

Platform discovery

Checks whether you appear on the directories and review platforms that matter for your industry.

AI agent readiness

Tests whether ChatGPT, Gemini, Perplexity, Claude, Grok and DeepSeek can actually read your site.

You get a discoverability score and key gaps in about 30 seconds, with no account needed.

02
The audit

We ask AI the questions your buyers ask, hundreds of times.

Once you subscribe, your business gets benchmarked against the kinds of questions your customers actually ask. Repeated tests across the AI platforms people use to find local businesses, so we are not relying on one lucky answer.

ChatGPT
Gm Gemini
Perplexity
Claude
Grok Emerging
DeepSeek Emerging

Each response is captured in full, so we can read AI's reasoning, not just the names it mentioned. Repetition is the point: one answer is noise, many answers reveal the patterns.

Best plumber in Bristol
ChatGPT

"I'd suggest Bristol Boiler Repair Ltd, they specialise in same-day combi callouts across BS1-BS9..."

Claude

"Try Avon Heating. They're highly rated on Checkatrade and offer 24/7 emergency call-outs..."

Perplexity

"Bristol Boiler Repair Ltd is frequently recommended for combi boiler emergencies, with strong Trustpilot reviews..."

03
Analysis

We read every response and extract the recurring patterns.

AI gives a different list every time. But the reasoning patterns stay 2.25 times more stable than the business names. That is what we mine.

ChatGPT answered

04
Your dashboard

Everything we found, organised so you can act on it.

Discoverability
67/100
+4 this month
Recommended
19%
of AI answers
Open fixes
5
on your tracker
Google Business Profile claimed Done
LocalBusiness schema missing
Found on 0 of 8 pages crawled
Fix guide
AI crawlers blocked in robots.txt
GPTBot, ClaudeBot, PerplexityBot all disallowed
Fix guide

Three live tiles

Your discoverability score, how often AI is recommending you, and how many open fixes are on your tracker. Every tile trends over time so you can see if last month's work is paying off.

Score
67
Cited
19%
Fixes
5

How well AI can read you

Every check either passes or fails with a clear reason. Schema markup, robots.txt, service pages, review profiles, directory listings, the full list. No vague "you scored 67" with no explanation behind it.

Google Business Profile claimed
LocalBusiness schema missing
AI crawlers blocked in robots.txt

Per-platform breakdown

See exactly which AI mentions you and which does not. ChatGPT might love you; Gemini might not even know you exist. Per-platform mention rates so you know where the visibility gap is, not just that it exists.

ChatGPT
82%
Claude
54%
Gemini
18%

Competitor patterns

Who keeps appearing instead of you, mentioned in how many AI answers, and what AI keeps saying about them. The businesses winning the recommendations you should be winning, ranked by how often they beat you.

Bristol Boiler Repair Ltd31%
Avon Heating22%
Smith Bros Plumbing14%

Pathway insights

The signals AI weighted most heavily for your category, in your area, this month. Not generic best practice. The exact things AI keeps mentioning when recommending businesses like yours, ranked by impact.

1Strong review profile on CheckatradeHigh
2Service-specific page detailHigh
3Emergency / out-of-hours mentionMed

Action tracker with fix guides

This is the thing you actually use day-to-day. Every failing check sits on a tracker with a fix guide pre-filled with your business data. Your address goes into the LocalBusiness schema starter block. Your services seed the FAQ schema. Your robots.txt gets parsed line by line so we can show you exactly what to change. Click any row, follow the guide, mark it done. Re-test confirms.

LocalBusiness schema missingFix guide
Robots.txt blocks GPTBotFix guide
Thin service-area pageFix guide
05
Working the tracker

You fix. We re-test. Your score climbs.

Audits run on your tier's schedule: monthly on Starter, bi-weekly on Growth, weekly on Pro. Each new audit goes through the same pipeline as the first one, and the results land back in your dashboard.

Your discoverability over time
67/100 +15 in 6 audits
52 54 56 59 62 64 67
For agencies

Run all of this across every client you manage.

The same pipeline, white-labelled, with capacity tiers from 10 to 50 client locations. Per-client portals, agency dashboard, resell at your own markup.

See the agency platform →

Get started

Run your first audit, free.

Get your AI discoverability score in 30 seconds, with no account needed. Then decide if the full audit is for you.

Get your free AI discoverability score →